Lauretta Marie Pierce CEO & Founder - Covenant Cookies Inspirational Speaker, Author, Domestic Violence Advocate Lauretta Pierce is CEO & Founder of Covenant Cookies, a global gourmet inspirational cookie business with two manufacturing plants based in Atlanta Georgia, and California. In this capacity she manages employees, bakeries and oversees the manufacturing, baking and distribution of thousands of cookies. Lauretta founded Covenant Cookies in 2004, after God’s plan for her life became a reality. “Covenant Cookies” are available in many delicious flavors and fabulous designs. Each cookie is tasteful and contains bible based inspirational messages. Her mission is to inspire the world….one cookie at a time.

Lauretta is a native of New Jersey. She has been faced with many life challenges including low self esteem, domestic abuse, depression, attempted suicide,and other hardships. As a single divorced mother with four children, she found herself struggling to care and provide for them, and wanted a much better life for her children and herself. She has had to endure after the illness of her only daughter, the loss of everything she had of value including her home, yet Lauretta never lost her faith in God. In fact Lauretta says her faith was increased. Lauretta states, "I believed in a God I could not see."

Today, Lauretta is more than a conqueror. She diligently sought God’s help for her and her children through prayer. She gave her life to the Lord,trusting him in the lowest times of her life and has not looked back. Her personal testimony is that God can and will deliver, heal and guide you through your storms. With God’s help Lauretta started her company with no employees, no business or baking experience and no money. In fact, what started out as a ministry to heal and inspire others soon became a sought after business. In 2011 Lauretta was in need of partners and mass production. By divine appointment she met John Luppo, a New York Trader who was also President of The Darryl Strawberry All Star Charity foundation. John later introduced Lauretta to Darryl and his beautiful wife Tracy. After many conversations, Darryl and Tracy sowed into Covenant Cookies enlarging Lauretta's territory to mass production with a factory in Southern California, and John Luppo became President of Covenant Cookies Inc. Today her business, Covenant Cookies has grown and expanded into Covenant Coffee along with her new Gourmet Candy line Lauretta's Sweet Messages.

To God Be the Glory for breaking the spiral of domestic abuse and pain, that had a grip on Lauretta. In return for God’s love, she has committed to being an active advocate for women who are homeless or victims of domestic abuse, and has now become a national conference speaker. Lauretta's success in her business, her philanthropy and her advocacy has been recognized with many awards, including, “One Smart Cookie Award”, “Dr. Martin Luther King Award”, “Outstanding Citizen of New Jersey”, “Atlanta’s Most Unique Business Award” ABC television “Person of the Week”,Who's Who in South Carolina, The 2013"Slam Dunk" Honoree for The NBA Celebrity weekend, and The Spot Light Award Winner at The Apollo Theater in New York City in 2015.
Lauretta's Covenant Cookies have traveled from homeless shelters to Wall Street. The list of celebrities include, Oprah Winfrey, Bishop TD Jakes, Steve Harvey, Pat Houston, Pat (Emmitt) Smith, Actress Brely Evans, Behind The Bench Basketball Wives, The KING (Martin Luther King) Foundation, The Steve and Marjorie Harvey Foundation. Bishop Dale Bronner (Bronner Brothers) Pastor Andy (Charles) Stanley, Megan Good, Devon Franklin, Kirk Franklin, and so many others. Lauretta has sponsored many events as well as donated thousands of cookies and dollars to serving others through Covenant Cookies. In 2014 and 2015 Willow Creek Church, Chicago Ill placed orders for a total of over 70 Thousands products to be distributed to prisoners through out the US.

Covenant Cookies and Lauretta have been featured on, The 700 Club, Trinity Broadcasting Network, Atlanta Live, Dove Night Line,TCT Network, ABC, CBS,NBC, WLOX News,Your Carolina, Fox News,The Tom Joyner Sunday Gospel Radio Show, Gospel and JAMZ Radio programs, as well as newspapers throughout the U.S. and Europe, including London Women, The Atlantic City Press, New York Post, Philly News, New Jersey News, LA Focus,The State News, Spartanburg Herald, Bridgeton News, Salem News, Ohio Daily,Dothan Eagle, From the days of not being able to afford a magazine, to now gracing the pages. Today Lauretta has been featured in many magazines including the cover of several, Empowering Women, Inspiring Woman, Sister-2-Sister, Rejoice Magazine, Women of Wealth, Girlfriends Health Guide,Spartanburg Magazine, Belle Southern Woman Magazine, LA FocusThe Business Black Box and Wiregrass Living Magazine, as well as the Editor of,"Live And Inspire"
In October of 2015 Lauretta received her Honorary Doctorate of Humane Letters. “If God can use a Cookie to change such a broken life as mine, think of what God can do for you,” says Lauretta.
Today Lauretta is well in demand as a inspirational speaker in the US and abroad, and loves watching lives change.

Her new book, "On An Ordinary Day" will be available at Barnes & Noble and on
Every chance she gets, Lauretta thanks God for her many blessings and His unconditional love. Lauretta has four adult children and five loving grandchildren. She currently resides in Atlanta, Ga. For booking Lauretta for your next event or visit You can follow Lauretta on Facebook,Twitter and Pintrest and Instagram to see what God is doing next.